Indian filmmakers and TV content producers are in for a financial incentive to shoot in Abu Dhabi, the capital of the United Arab Emirates, as the state-backed Abu Dhabi Film Commission and the media free zone TwoFour54 are throwing in the goodies.
Representatives of the commission and TwoFour54 were in India recently on a mission to attract Indian content producers with an offer of 30% cash rebate on their entire spend on production and postproduction activities in Abu Dhabi.
“India is the biggest film market in sheer number of films every year. It also happens to be just three hours away from Abu Dhabi by flight, where we have built a world class free media zone. We are focused on building infrastructure and offer complete transparency to the Indian content makers to come and shoot in Abu Dhabi,” Paul Baker, executive director of film & TV services at TwoFour54, told ET.
Baker along with three other high level delegates met with producers in India and informed them about Abu Dhabi Film Commission’s offer of flat 30% cash back — up to $5 million — on spends. “We started this in 2013 for content makers across the world.
“So far, only three Indian films – Dishoom, Baby and Bang Bang – have taken up our offer. We want more and more producers from India to come to Abu Dhabi to shoot,” Baker said.
Abu Dhabi Film Commission has so far invested over 80 million dirhams across 29 projects, including Star Wars and Fast 7, under this scheme.
- Published on 24 October 2016 - By Gaurav Laghate / Economic Times