Authorities are clamping down on the illegal use of Dubai’s brand logo as the emirate focuses on building its brand internationally.
Department of Economic Development (DED) in Dubai has said that businesses and individuals who use the Dubai brand logo without official authorisation will be penalised.
Approval mandatory to use the logo
Any business or individuals wishing to use the Dubai brand logo across any activity must first get approval from Dubai Tourism (Department of Tourism and Commerce Marketing).
The prior approval is mandatory – and will need to be sought through the application of a consent form to ensure its proper and authorised use, Dubai Tourism and the DED said in a statement.
Regular checks across the emirate
DED said that it will perform regular checks across the emirate’s stores as part of the Consumer Rights Campaign to check for any violations of the brand’s usage.
The department will work along with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation, the DED said.
The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as an investment destination, and a sharper focus on intellectual property (IP) protection.
Dubai’s brand logo, a combination of Arabic and English writing, was launched by the Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai His Highness Sheikh Mohammad Bin Rashid Al Maktoum in May 2014.
It is used for the emirate’s international marketing and promotion.