Apple Inc. said it received more than four million orders of its two new iPhone 6 models in the first 24 hours on September 12, more than it had initially set aside for preorders.
The company called the first-day preorders a record, surpassing the previous high of more than two million units set in 2012 when Apple released the iPhone 5. For the first time, Apple is taking preorders for two new iPhones at the same time. With such strong demand Apple’s major assembler Foxconn appears to be struggling to boost its production to meet strong demand.
Foxconn has continued to hire more workers to assemble the two new iPhone models at its largest production site in Zhengzhou, north central China, according to people familiar with the matter. The company has more than 200,000 workers in the Zhengzhou site, dedicated to just making new iPhones and key components such as metal casings.
The Taiwan-based manufacturer, which has more than one million workers in China, is operating about 100 production lines around the clock in Zhengzhou. The challenge is to manufacture two complicated new iPhones on a large scale at the same time because Foxconn is the sole assembler of the 5.5-inch iPhone 6 Plus. It also makes the majority of the iPhone 6 that comes with a 4.7-inch display, the people said.
“We have been churning out 140,000 iPhone 6 Plus and 400,000 iPhone 6 every day, the highest daily output ever, but the volume is still not enough to meet the preorders,” said a person familiar with the matter.
Source : Wall Street Journal