A new retail chain to promote sale of indigenously produced consumer goods by small and medium enterprises is being set up in the South Indian state of Kerala.
CISSIL Retail Management Pvt. Ltd., set up by a group of Kerala-based entrepreneurs, plans to open 1,000 shops – one in every village council – and to create 30,000 jobs.
The representatives from CISSIL announced in Dubai that they plan to set up 1,000 ‘Ente Kada’ (My Shop) outlets, which will be a network of retail stores that will sell various goods produced in the state by small-scale units and self-reliance groups such as Kudumbashree units.
30% outlets offered for NRIs
Of the 1000 outlets, Non-Resident Indian (NRI) investors are offered 300 outlets of ‘Ente Kada’ all over the state.
CISSIL officials said: “300 outlets are offered to NRI investors or NRIs who have returned home after retirement.
Thirty per cent of the retail network is meant for NRI investors from Kerala who can set up ‘Ente Kada’ shops in their villages and help about 9,000 plus small-scale producers and self-service woman’s groups.
“We plan to create a large retail store network of 1000 outlets across Kerala with a balanced mix of fast moving commodity goods products which are already widely available with the traditional products which are not very popular, at reasonable pricing,” said Sabu Kumar S, Managing Director, CISSIL.
Of the outlets, 180 are already integrated through a software to procure goods directly from manufactures.
Retail revolution for local products
This new concept is aimed at bringing a retail revolution in Kerala by creating shelf space for locally manufactured and traditional products at reasonable pricing.
The retail network will include about 9,000-plus manufacturers, 50,000 distributors across the state. The network will also sell affordable medicines distributed through ‘Jan Oushadhi Scheme’.
How it works
Investors can start their operation on 500-999 sq ft of space with a minimum of Rs 6,92,500 which includes registration fee, facilitation expenses and taxes. The plan is to have two smart shops in each panchayat with three employees each.
‘Classic Shops’ will spread out on an area of 1000-1499 sq ft with an investment of Rs11,92,500. One ‘Classic Shop’ is being planned in each panchayat.
‘Legend Shops’ will occupy an area exceeding 1500 sq ft and with an investment of Rs.16,42,500. Each Municipal Corporation will have one ‘Legend Shop’ eight employees.